Every guest who logs into your Wi-Fi leaves behind useful, anonymous-friendly data: when they visited, how long they stayed, whether they are new or returning, and which location they used. Portalista collects this at login and turns it into reports you can use.
From a login to a customer profile
When a guest signs in through a form or social login, the portal can capture details such as name, email, phone, gender, and age range, depending on what you ask for. Over time this builds a picture of who actually walks into your business.
What the reports tell you
- Demographics: the age and gender mix of your visitors.
- Footfall and dwell time: how many people connect and how long they stay.
- New vs returning: whether your Wi-Fi is drawing repeat visitors.
- Per-site comparison: which locations are busiest, side by side.
Turn insight into action
Analytics only matters if it changes a decision: staffing quieter hours, timing promotions to peak footfall, or re-engaging visitors by email. This is the payoff of treating Wi-Fi as a marketing channel, which starts with making free Wi-Fi a marketing tool, and it depends on capturing the right details at login as shown in collecting guest data through a Wi-Fi login.
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